To determine your content creation process, we recommend building a content calendar (if you don’t already have one) and analyzing your competitors’ content to understand what challenges you face. These strategies will help you identify content gaps to exploit. Writing Pillar Pages Pillar pages are usually words or more in length. They are comprehensive. Note however that when summarizing your subtopic, you want to keep it short so you can drive readers to your cluster page via internal linking. However, you also need to include enough information on the pillar page that both you and your users will find it valuable and authoritative.
Pro Tip: Make your pages stand out and enhance your user industry email list experience by including video content, infographics, and other engaging content forms. Hooray for optimizing your pillar pages! You've written pillar pages and topic clusters. Now, it's time to rank on search engines and drive organic traffic to your website. To help you get started, you can use our step-by-step on-page SEO checklist to see if your pillar pages tick all the right boxes. Start Building If long-form articles play an important role in your content marketing strategy, pillar pages and topic clusters will help you build and improve your rankings. However, this is only true if the pillar pages and topic clusters are properly constructed. You can't write about any topic and expect to rank.
Topics have to be broad enough to require a lot of blogging, yet niche enough that you can cover the most important subtopics on a pillar page. You should now have all the pillar page information you need to put pressure on your competitors in . Good luck! Stop guessing and start analyzing to increase your traffic share. Frequently Asked Questions What is a Pillar Page? Pillar pages are high-level content that comprehensively covers a major topic, linking to blog posts on specific subtopics. Blogs go deeper, usually targeting keywords related to the main topic of the pillar page.