MU The second is whether she is good at what she does and whether she fulfills herself so she may even be I don't know a dietitian not necessarily an actress but a person who approaches what she does with passion. And another thing is that it should have some reach i.e. that it should not be a person who has a hundred followers but a few dozen for example on Instagram and people who met these three factors we sent e mails to them with specific arguments why we choose you why we want to work with you. It wasn't copy paste like it usually is. If a person wanted to cooperate with us then we would send a costume which was published in exchange for the product.
PS Okay so rather celebrities thinking through influencers Instagram and rather this area of social media here and that was the first area where they appeared. And there were situations when influencers said no no I won't be whatsapp mobile number list with you or or or there were people who didn't want to do this this cooperation despite these arguments MU. P.S. Okay. MU And some people said they would publish it but for a fee. As if that's the only reason and no brand philosophy no and your style and your brand doesn't matter to me at all so we didn't want to work with people who only do it for the money only people who are aligned with our brand values.
PS Especially that if today they take money to promote your product in a moment they can produce and promote anything else even competition for money. MU Exactly. And these are often people who can have four perfume brands on their profile in one week so we avoided that too. And of course in addition to all these activities we had a sales funnel built which we stuck to and of course such traditional online marketing was also implemented.