Different from C-end products, SaaS products exist by mining and realizing the needs in business scenarios. So how do we tap demand before bulk sms service making a product? The author believes that we can start from two parts: regression scene and value judgment. In the process of making SaaS products, the demand is not generated out of thin air, but the demand in the real scene in the business chain. Different from C-end products, C-end products can create scenarios through divergent thinking, thereby creating demand. However, SaaS products have business barriers, and can only restore the scene from the business, and all the necessary scenes in the business chain need to be restored, otherwise the business cannot be closed. Come. Before conducting demand analysis for SaaS bulk sms service products, we need to return to the scene, sort out and describe all the necessary business scenarios, and then judge the value of the demand in the scene to determine whether the demand should be implemented or not.
This article will combine the demand analysis in the beauty salon information management system project, and elaborate the demand analysis from the bulk sms service two aspects of regression scene and value judgment. The return scene 1. Why do you need to review scenarios In the work of product managers, we may often face such a situation. The boss raises a demand and says that we want to launch a snap-up function. Then in the process of communicating with our R&D classmates, we were always confronted, "I don't think this function should be done, and my database needs to be rebuilt again... I think there is a problem with your panic buying time... I think the number of people The limit should be...," a lot, we quarreled with R&D, and no one obeyed the other. In this case, in addition to the bulk sms service product manager's own lack of clear requirements, there is also a lack of an empathetic way to describe requirements to effectively communicate with R&D, even bosses, and customers.
Therefore, we need to find a way of communication between the roles of project collaboration, which everyone can understand, and describe the bulk sms service requirements. Go back to the scene to see what the actual problems faced by users are and why they put forward such requirements. 2. Draw the scene through the 7 elements of the scene The 7th element of the scene refers to the "who" in a certain "environment", at a certain "timing", in order to achieve a certain "goal", a series of "actions", with a certain "medium". ” interacted and completed a specific “task”. For example: Coco is a beauty consultant in a beauty salon. Today, when I was working in the store, a beautiful woman came into the store. In order to retain this customer, Coco led the beautiful woman to the rest area bulk sms service and poured a cup of tea. The beauty introduced her own treatments. The beauty was attracted by one of the treatments and decided to do it, so Coco placed an order through the iPad and brought the beauty into the private room.