Everything it takes to run a business is tough. But, arguably, staying ahead of the competition by maintaining a strong online presence is one of the biggest challenges any entrepreneur will face.
That's why tracking your website's performance is imperative. Fortunately, there are many website tracking tools out there. These can help you check your site's and competitors' performance, including web and app activity and SEO.
Similarweb is one such website traffic tool, and that's what we've seen in this review.
Here we will provide you with the following information:
What Similarweb does
Core Features of Similarweb
Pros and cons of Similarweb
Our final verdict on the platform
So, it's time to pull out our telescope and take a look:
Similarweb Review: What does Similarweb do?
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Launched in Tel Aviv, Israel in 2007, Similarweb is basically a digital intelligence software platform that enables users to track their:
Website and App Traffic
Most importantly, Similarweb provides data on more than 470 million websites and 2.1 million mobile applications in more than 100 industries. Therefore, in addition to tracking their own websites, companies can use SimilarWeb's market intelligence to gather the following information:
Sales and Investment Opportunities
It's also worth noting that Similarweb retrieves a cache of data from panels of hundreds of millions of web users. In fact, some say this is the widest panel on the market. SimilarWeb leverages this collective Internet activity as well as web crawlers, external providers, contributing networks and public data sources to provide best-in-class market intelligence.
At the time of writing, Similarweb has some impressive clients, including Google, Amazon, Walmart, Booking.com, Adobe, Adidas, and The Economist, among others.
In summary, Similarweb is a web analytics platform that provides data intelligence in the following areas:
Digital Research: This includes customer behavior, customer journey information, audience analysis, benchmarking and company research
Digital Marketing: This includes competitor analysis, advertising research, optimization of affiliate opportunities , keyword analysis and optimization, and media buying.
Sales Intelligence: This includes sales engagement, lead enrichment, fraud detection, and lead generation.
Investor Intelligence: This includes alternative data and stock intelligence
Shopper Intelligence : This includes analysis of shopper behavior, consumer needs, and information about on-site search optimization.
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Similarweb Review: Similarweb's Core Features
Now that we've covered email list the basics, let's explore Similarweb's capabilities in more detail:
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Digital research enables you to explore industry trends, see how competitor websites and apps are performing, and gain a better understanding of your target audience's online behavior.
In short, you get a 360-degree view of global market trends, including access to real-time data collated daily, monthly or yearly. You can also retrieve information about domain, subdomain, folder, and page-level analytics. Not to mention, you can generate custom reports to view the information most relevant to your strategy. Plus, you can access all of this through one centralized, easy-to-view dashboard.
Additionally, you can benchmark yourself by comparing data on monthly website visits, visit duration, bounce rate, and device split (mobile vs desktop). Not to mention, when researching your competitors, you can see their web and app performance as well as any changes in their paid advertising, market share expansion, or digital revenue.
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You can conduct keyword research to discover keywords that generate traffic and trends. Digging deeper into your keyword research is easy because you can search based on search volume, CTR, paid versus organic clicks, competition, and more. All this information can go a long way in your SEO (Search Engine Optimization) game.
You can also identify new referral opportunities and qualify potential affiliate partners to analyze their traffic by:
To optimize your marketing budget, you can use Similarweb to identify the top web merchants and publishers in your industry. This goes a long way in making sure you're spending your marketing budget in the right place.
You can also see which competitors' ads are performing best, and deliver inspiration for your own landing pages, CTAs, and brand messaging.
Plus, you can compare yourself to your competitors to see how your display advertising, organic search, paid search (PPC), referrals, and email marketing are doing.
Sales Intelligence Tools
This is a valuable tool for sales teams as it provides insight into a prospect's digital strategy and performance.
For example, your sales team can see from one dashboard:
Country prospects come from
Who is the primary contact
Which payment technologies are used by potential customers
Monthly website visitor data
You'll also unlock access to approximately 40 billion decision makers' phone and email contacts and basic information about their organizations. For example, number of employees, income, location, etc.
Finally, it's worth noting that Similarweb has a huge database of over 10 billion websites. Not to mention, you can refine your search with over 50 filters to find new sales and monitor leads.