It can be seen that the first point of the positioning of enterprise WeChat is for the internal value of the enterprise, and the second point is the value of user operation for the enterprise; using the connection between the 1.2 billion users of WeChat and the WeChat of the enterprise provides a natural relationship between enterprises and customers. Interactive connection channel.
It is very interesting that in the past few years, the information system has developed rapidly, because the information system has improved business efficiency; the enterprise digital system that has emerged in recent years is to make up for the lack of service processes on the user side of the information system, the lack of operational processes and user communication. aisle.
The existing two value points of enterprise WeChat directly realize all of these two market demands.
When an enterprise is judging whether to use enterprise WeChat, how to judge whether it is suitable? How to better use its capabilities to empower enterprises?
We analyze the two value points provided by enterprise WeChat:
1. Internally, let information flow efficiently
Focusing on the introduction of the official website and the introduction of products, we can be very clear about the value 1, when the enterprise uses the enterprise WeChat; in addition to the basic internal communication functions, the general capabilities and interface capabilities of the enterprise WeChat open, as well as the open third-party application capabilities are also available. Express its positioning: suitable for team collaboration, positioned as mobile office, and more for internal personnel management functions.
Understand these two core value points, and let enterprise WeChat empower digital upgrade!
The picture is the application classification of the application platform provided by the enterprise WeChat. It can be seen that the main classification applications are based on the internal efficiency of the enterprise.
Here are the CRM systems:
CRM customer relationship management refers to the use of corresponding information technology and Internet technology to coordinate the interaction between the company and customers in sales, marketing and service in order to improve their core competitiveness, so as to improve their management methods and provide customers with innovative personalization. The process of customer interaction and service; its ultimate goal is to attract new customers, retain old customers, and convert existing customers into loyal customers, increasing the market. --Baidu Encyclopedia
There are already a lot of CRM systems, and my understanding of them has always revolved around user relationship management; however, when I communicated with several customers and friends today, I suddenly realized that the essence of a CRM system is actually the management of the sales process. , is the management of salespeople (jiankong).
Although the current CRM is transformed into SCRM, through digital capabilities, it provides better sales empowerment tools, such as electronic briefcases, electronic business cards, automatic follow-up of customer leads, etc., or provides user fission and transaction functions, but the essence and The core remains the same.
The core is still the conversion data of sales leads, and the management is still the sales process of the enterprise; so in my opinion, CRM application still matches the first value point in the positioning of enterprise WeChat: internal management and efficiency improvement.
To sum up, the first value point provided by enterprise WeChat is "internally, making information flow efficient", whether the enterprise can do internal organizational structure management, approval process management, team coordination management, etc. on the enterprise WeChat, judging factors there's a few:
The completeness of the functions of the relevant products provided by the enterprise WeChat;
The degree of openness of the interface function of the corresponding function;
The completeness and maturity of the applications in the application market;
Competitive advantage strength with other similar enterprise internal management software such as DingTalk and Feishu.
If the enterprise can find suitable functions on the enterprise WeChat in the internal management and other processes, it is very OK to migrate the business process to the enterprise WeChat~
At present, the conditions that third-party-developed applications on the enterprise WeChat can be searched are still relatively strict. All products that can be searched are products whose user activity meets the standard, indicating that their product country email list maturity is also OK, and can be used in combination with internal needs of the enterprise.
2. External: Linking 1.2 billion WeChat customers
What kind of effect can be achieved by linking 1.2 billion WeChat customers? What value is generated? How to generate value? The answer given by the enterprise WeChat is not enough to introduce the product from the functional level.
And actual enterprises to explore together; or perhaps, enterprise WeChat has linked 1.2 billion WeChat users, and there is enough room for imagination.