Remarketing consists of creating personalized ad campaigns for those users who have previously visited your website, your ecommerce or other content. Based on this previous behavior, we can assume that there is an interest in the brand or one of its products and send more personalized content to complete the purchase processes or conversions that have been left halfway. And if we talk about remarketing, we have to talk about Google Ads, since this platform is one of the "inventors" of the concept. Since it accounts for no less than 50% of the world's investment in digital advertising, it is one of the star sites to launch your campaigns.
What possibilities does remarketing in Google Ads offer us ? If you want to know what types of ads you can launch and how to do it step by step, don't miss this article! Do you want to learn more about how to do Remarketing ? Discover the secrets of individual email list retargeting according to each type of platform or advertising action. Click here to download the free ebook . Introduction to remarketing in Google Ads Google Ads (previously known as AdWords) is one of the pioneer platforms in remarketing. In fact, they were the ones who coined the term "remarketing", since previously this practice was known as "retargeting". Ads on Google give us ample opportunities to re-engage with users, whether through display advertising campaigns or search ads, the two places where your ads can appear on Google.
Remarketing Google Ads Likewise, it offers many possibilities to customize the inclusion criteria that make a user become part of a remarketing list. Broadly speaking, the remarketing process in Google Ads can be summarized in 3 steps: The user visits our website or interacts with our brand content (for example, a video posted on YouTube). This user is marked with a cookie and added to a remarketing list whose parameters we have previously defined (for example, all users who have visited the page of product X in the last 30 days). An ad campaign is carried out aimed at this list, that is, only users who are part of it can see it. Types of remarketing in Google Ads