Many people attribute the failure of Amazon's local e-commerce business in China to the pursuit and interception of e-commerce platforms represented by Alibaba and JD.com, as well as the continuous encroachment and division of Amazon's business by those small and medium-sized e-commerce platforms. In my opinion, the only person who can beat Amazon is Amazon itself.
Amazon's localization was not thorough enough and eventually made itself a "four dissimilar". Although Amazon's local e-commerce business faces the Chinese market, the tonality and operation of the entire platform are very un-Chinese, and this half-hearted localization has nothing to do with sms marketing service Amazon's e-commerce business. Active promotion will make it lose a lot of opportunities. Amazon’s incomplete localization finally made it lose the best ten years of development in the Chinese market. When the traffic dividend came to an end, the exit of Amazon’s e-commerce
business in the Chinese market became a necessity. Taking the popular point-of-time consumption in the e-commerce field as an example, we can see that the e-commerce platforms represented by Ali, JD. There is still no time-based marketing method with Chinese characteristics. Just using American-style operations to apply business operations in the Chinese market, it is difficult to ensure that Amazon can form a localized feature with distinctive