THIS CATEGORY MORE ARTICLES OF THIS CATEGORY E-COMMERCE DIGITAL MARKETINGLet's talk about Neuromarketing and its ABC by Alberto AlvarezAlberto Alvarez JUNE 0 abcs of neuromarketing home Digital marketing Let's talk about Neuromarketing and its ABC Do you kno hat neuromarketing is? Alays looking for ne ays to communicate to the target audience and above all to generate sales marketing has ventured into various methods of persuasion. ithin these one of the most recent has been neuromarketing hich as mentioned as such less than years ago.
The principle of neuromarketing is simple: reach the consumer through their mental psychological emotional sensory and neural processes. By mastering these elements e can influence purchase decisions made unconsciously ithout having to appeal to other more logical purchase reasons. Neuromarketing is a science that studies the effects of Latest Mailing Database advertising and other communication actions on the human brain. Using it as part of your digital strategy can bring your brand closer to your customers. Neuromarketing and neuroscience neuromarketing studies Unlike the economic precept that supposes the existence.
OF a rational consumer advantages and disadvantages are analyzed as ell as opportunity cost and other convenience factors hen making a purchase decision. Neuromarketing proposes that the consumer is more guided by impulses that go hand in hand ith emotions sensory perception and subconscious elements. In order to main methods are used: electroencephalograms magnetoencephalograms and functional magnetic resonances. Through these non-invasive methods market and consumer researchers have a clear vie of the behavior of people's brains. This is achieved by being exposed to different stimuli related to the market such as ads banners and others. For this things like blood flo the activation of parts of the brain related to memory and emotions and the response to colors.