In the current business atmosphere, not adapting to current trends such as social media can make a company look outdated and out of touch. The basic reality is that today's clients will rely on social media avenues to find your products or services, and will expect your company to make itself available through these avenues. If you are not making yourself available, opportunities can be missed and your competitors will bank on your absence. Additionally, a lack of participation through these mediums will not allow you create the web of information that search engines rely on to provide better results for each search result.
For years, the common trend among search engines has been in providing better real-time search results. As a result of the demand Phone Number List for finding the most up to date information, search engines have begun to index websites such as Facebook, Twitter, and LinkedIn. It is not a stretch to see the forecast in the horizon; social media websites will have a greater impact in allowing your clients to find you first when searching for your product or service on any search engine. Today is the perfect time to begin engaging in the conversations already taking place. Waiting any longer to put together a comprehensive strategy will only empower your competitors.
According to Forrester Research's U.S. Online Retail Forecast for 2008 - 2013, online retail sales were expected to grow at a compound annual growth rate of 10% to reach $229 billion by 2013. This huge market highlights the importance of participating in the online marketplace, as it consists of a large number of consumers. As more and more of these consumers continue to adapt to this virtual marketplace, the potential for online sales continue to grow. Additionally, Forrester's research finds that the typical online consumer is less likely to be negatively affected by the economic climate we are currently experiencing, allowing for more stability for companies who have shifted a significant portion of their marketing and sales efforts to an online platform.