ANYWHERE on your site that a visitor is driven to and "lands" is, by definition, a landing page, whether you request and collect any information from those visitors or not. A capture page must actually have the means to "capture" the data to be a capture page. So, the capture page must be written and designed to collect data for your list. KEEP IT SIMPLE What you capture, at least at first, is real simple. Name and e-mail. That's it. In most cases, it's all you need.
These days people don't want to put forth too much email list effort if they don't have to, thus, the more you ask for the more you increase your chances of getting no response -no data- at all. So initially, just go for name and e-mail. Once you have that basic contact information, you can always ask for more. These days you can build a substantial database list using social media. This includes mobile marketing. With it, you have the ability to establish high brand awareness,
relevance and loyalty through real-time communication. You have the power to make "value added" contact, and cross-channel -follow-up- connections DIRECTLY with your prospects and customers. The ongoing practice of building a database of prospects and continually communicating with them, allows you to quickly and efficiently produce and deliver affordable promotional campaigns and announcements directly to your customers and potential customers.